Subject: Re: Please help me find a tagline that doesn't suck
From: (Rob Warnock)
Date: Sun, 20 Feb 2005 04:37:03 -0600
Newsgroups: comp.lang.lisp
Message-ID: <>
Wade Humeniuk  <> wrote:
| Yes it feels like it needs a more active voice.
|  From Intention, to Thought, to Code.  Bridge the gap to
| Practical Application using Lisp.

First, we need to lose the commas. But more importantly, as much
as we all love it, "code" is *not* what the manager or the customer
or the user wants -- it's *solutions*! ...except that "solution"
has been usurped by the marketeers. (*sigh*)  How about this:

  From Intention to Thought to Code to another Really Hard Problem
  solved -- *quickly*, through the interactive power of Common Lisp.

And if you need a longer one, append the following the the above
[or use it separately elsewhere]:

  Let Peter Seibel guide your journey of discovery into one of the
  best-kept secrets in modern programming.

[The "your" here makes the reader an active participant in the
"discovery" of the "secret". Everybody likes to think of themselves
as one of the few special insiders, yes?]


Rob Warnock			<>
627 26th Avenue			<URL:>
San Mateo, CA 94403		(650)572-2607