Subject: Re: Please help me find a tagline that doesn't suck
From: rpw3@rpw3.org (Rob Warnock)
Date: Sun, 20 Feb 2005 04:37:03 -0600
Newsgroups: comp.lang.lisp
Message-ID: <X9-dnf38PffS9YXfRVn-iQ@speakeasy.net>
Wade Humeniuk  <whumeniu+anti+spam@telus.net> wrote:
+---------------
| Yes it feels like it needs a more active voice.
| 
|  From Intention, to Thought, to Code.  Bridge the gap to
| Practical Application using Lisp.
+---------------

First, we need to lose the commas. But more importantly, as much
as we all love it, "code" is *not* what the manager or the customer
or the user wants -- it's *solutions*! ...except that "solution"
has been usurped by the marketeers. (*sigh*)  How about this:

  From Intention to Thought to Code to another Really Hard Problem
  solved -- *quickly*, through the interactive power of Common Lisp.

And if you need a longer one, append the following the the above
[or use it separately elsewhere]:

  Let Peter Seibel guide your journey of discovery into one of the
  best-kept secrets in modern programming.

[The "your" here makes the reader an active participant in the
"discovery" of the "secret". Everybody likes to think of themselves
as one of the few special insiders, yes?]


-Rob

-----
Rob Warnock			<rpw3@rpw3.org>
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